We encourage
new business ventures yet
we wisely balance the outcomes
“To be a market leading private investment firm
that builds growth through new platforms while adhering
to our social values and commitments.”

Our Funding Approach

Targeting high-potential sectors with a history of solid performance, we offer medium to long-term investment opportunities that produce competitive returns.

banner

Investment Strategy

Great Concept LLC puts our transaction and operating experience to use to improve the long-term growth and profitability of our portfolio companies. We seek strategic ownership opportunities that take advantage of our region's strong economic and demographic growth prospects and where our expertise allows us to make positive contributions. We believe that making companies strategically and financially stronger enhances their value and is the key to consistently generating superior returns. This proposition - built on the concept of partnership and growth - appeals to owners/founders, entrepreneurs, family businesses and management teams who believe in our ability to help their companies succeed, and as a result, our partners often retain meaningful ownership interests to continue the growth journey with Great Concept LLC.

Investment Approach

Great Concept LLC employs a highly disciplined investment approach grounded in thorough due diligence. We draw upon our transaction and financing experience to balance a sharp focus on capital preservation with the delivery of attractive returns. Great Concept LLC targets industries that we believe offer the best private investment opportunities, characterised by high growth, global competitiveness, and the potential for transformational change. We strive to build a portfolio that is diverse in terms of transaction type and industry across the Gulf Cooperation Council and neighbouring countries such as Egypt, Jordan, and Lebanon. With significant capital raised through our various funds, we have a deep pool of resources at our disposal, along with a global network of strategic relationships that allows us to act quickly on opportunities that we are convinced will benefit our investors.

Investment Approach

Our exclusive access to these opportunities is enhanced by a network of prominent regional shareholders and a blue-chip collection of global institutional partners. Great Concept LLC is a patient investor, typically holding investments for at least three to five years to give portfolio companies sufficient room to grow and to produce attractive capital gains and robust internal rates of return.

Operational Improvement

Operational improvement is key to the value we create and we have a dedicated operations group, Excellence O2, to help maximise the performance of firms we invest in. We actively apply our expertise in our portfolio companies to accelerate their growth and empower them to achieve their strategic objectives. We emphasize operational health and flexibility above all, encouraging the use of at most modest financial leverage so that debt obligations do not impede the realization of growth plans. Instead of relying on financial engineering to achieve outsized returns, we assist our partners in developing and delivering value-creating initiatives in areas such as sales, manufacturing, human resources and financial planning. Great Concept LLC also provides our portfolio companies support for transactions such as mergers and acquisitions and capital-raising. These efforts help drive revenue growth, control expenses and maximise profitability across our portfolio.