We encourage
new business ventures yet
we wisely balance the outcomes
“To be a market leading private investment firm
that builds growth through new platforms while adhering
to our social values and commitments.”

Our Investment Portfolio


Abu Dhabi University Holding Company

Abu Dhabi University Holding Company (ADUHC) was created to provide a platform for the establishment of a portfolio of organizations across the higher education, vocational and corporate training sectors.

Abu Dhabi University

ADU was established in 2003 operating in 4 campuses in Abu Dhabi, Al Ain, Dubai and Al Dhafra Region. ADU currently serves more than 7,300 students offering a range of undergraduate and postgraduate degrees based upon the American model of higher education.

Knowledge Group

Knowledge Group is a regional leader, with extensive experience supporting and reinforcing the operational capabilities of the Middle East and North Africa region’s workforce and its private and public organisations.

Khawarizmi International College

Founded in 1985, Khawarizmi International College LLC (“KIC”) is the first private institution in the UAE to be accredited by the Ministry of Higher Education and Scientific Research. ADUHC acquired a 51.0% stake in KIC in 2014.

Al Khawarizmi Training Solution

The Khawarizmi Training Solutions (KTS) is a leading provider of training, short courses, and professional development programs designed for individuals and corporate groups in the UAE.

Our Investment Portfolio

Facility & Property Management

Fortune Properties

Fortune Properties LLC (“FP”) was established in 2005 to provide real estate brokerage and property management services to the group.

Recruitment & Talent Management


Summit LLC (“Summit”) provides a range of solutions for employers and job seekers or job changers; including career guidance, counseling and coaching; targeted recruitment and individual assessment.

Events Management

Aim Events

Aim Events LLC (“AIME”) organizes events ranging from small seminars to large exhibitions and conferences.

Insurance - Takaful


Founded in 2011, Watania was an initiative of Abu Dhabi National Insurance Company, Abu Dhabi National Islamic Finance, Abu Dhabi National Energy Company and Aldar Properties. The vision was to create a leading takaful operator in the UAE which could meet the demand of the market for Sharia compliant takaful products.

Our Investment Portfolio

Equity Trading

Our equity trading division buys and sells equities in the UAE markets. We are continuously seeking to grow our trading division to diversify among different asset classes and to further expand in markets within the GCC region and globally.We apply trading strategies, policies and guidelines which have been implemented to serve us as standards that we abide by to successfully execute our trades.

Private Equity

Our investments span a wide range of industries around the world in established and growth-oriented businesses. Great Concept LLCs contributes in helping companies realize their growth potential, supporting management teams & enhancing operational effectiveness. Our approach helps our portfolio companies grow core businesses, launch new initiatives, make transformative acquisitions and upgrade technologies and systems to support their long-term strategy.

Real Estate

We seek investments in high quality assets tailored to meet niche demand in commercial and residential properties. As such, our team will target to improve the properties under management through hands-on management & value-added initiatives. Our portfolio currently encompasses the UAE & GCC. Our long-term view is to diversify our exposure to this sector with a global reach.

Venture Capital

As part of or mandate to seek growth opportunities, Great Concept LLC target small ideas that may have a remarkable effect within specific industries. We are strong believers in the evolution of technology and its transformation to business. We seek investments that can comply with our vision for utilizing entrepreneurial initiatives to support growth in local & regional industries.